Beginner’s Guide To Run A Triumphant eCommerce Store

This article pens down the tips that a newbie in the eCommerce world must adhere to make sure that the site gets as successful as other leading stores.

 

Online selling is more tough than selling things in-store. The companies that are playing it safe and triumphantly over the online market are those who have mastered the art of internet commerce with powerful eCommerce solutions like Magento, Shopify, WooCommerce, BigCommerce etc. Yes, it is these giant platforms that are helping eCommerce sellers to build upfront and futuristic web stores, that have the full potential to let customers have jaw-dropping experience and maximum satisfaction.

So, what’s the plan for your small-scale start-up business in the online market? Here’re some guidelines that you must abide by while building own eCommerce site.

#1 Go for easy and uber-simple navigation

While most of the times, eCommerce sellers think that presenting a classy, beautiful store with loads of products can attract buyers well, actually navigation is the supreme most factor. Until the products are easily discoverable and each page is easy to reach for the buyers, you cannot win much traffic. So, keep navigation pretty simple, use drop-down or collapsible menus to keep everything within a hand’s reach.

 

#2 Call-to-Actions compel visitors to buy

Make sure, you put Call-to-action (CTA) buttons at all the relevant sections because that makes the decision of buyers very easy. So, make all CTAs easily seen and should place in those areas so that they eventually guide buyers to check-out.

 

#3 Excellent product presentation

Remember, online buyers have very minimalistic experience while buying things. They can neither touch nor try the products before buying. All they do is closely examine it through the images. So, make sure you put up high-resolution, zoomable images and different angles views along with an elaboration of features in the descriptions.

Putting videos of someone using the products, or with story-telling will be a major plus.

#4 Faster and streamlined checkout

The simpler your checkout process is, the more likely of the visitors to seal their purchase deals. Make it a quick few-steps process by asking only essential credentials. For the first time buyers, you can put a guest-checkout so that there is absolutely no turn-off. For the repetitive buyers, you can allow direct login with a saved account, or through third-party sites like Facebook or Gmail.

 

#5 Make search box keyword-friendly

The search box of the eCommerce site is perhaps the most crucial function that helps buyers to find out what they have been looking for. The search box must be keyword sensitive, suggestive, and feature autocorrected names of the products. This saves up a lot of time of buyers and skips the process of going through a series of pages before getting the one they want.

 

That is it. These are the gathered most essential eCommerce features, missing any one of which can cost a great amount to the retailers. Besides all these, a new eCommerce site also needs to feature live chat, viable payment options, wishlist, cart reviews and edits, and strong security to live up to all expectations of the buyers.

Jonathan Paul is an expert Magento developer in Sydney, working at PHPProgrammers, a pioneered website and eCommerce solutions provider and hence gathered a lot of knowledge about eCommerce trends, prerequisites of a site, consumer behaviour patterns and lots more.