APSense Business Social Network is not like LinkedIn that used to be extremely limited with its advertising options, leaving hardly any room for advertisers to really accomplish their goals.

APSense has since, a long time ago, changed by adding the social networks sharing - using "add This" on top right of 'the back office'- and will continue to change going forward, adding more freedom for advertisers.

Nowadays with APSense ads, you get to create ads based on what you need to achieve.

Don’t worry; I won’t spend three paragraphs going over how you need to define your goals before you advertise. You already know what you need to achieve and have your goals in mind.

With that said, in order to successfully advertise on APSense, your goal needs to be one of the following:

APSense Personal Brand awareness.

Website visits.

Engagement.

Video views.

Lead generation.

Website conversions.

Job applicants.

The most commonly used objectives with APSense advertising is lead generation, job applications, and a safe-tie between video views and website visits.

Organic engagement on APSense is already a deck dealt to just about everyone on APSense.

Since APSense algorithm isn’t as picky or finicky as Facebook’s or Linkedin, putting all of your budgets toward APSense engagement ads may not be the best or most affordable bet for every business.

I suggest choosing an objective that is a bit more direct like job applicants or website conversions.

You’re generally going to be paying more on LinkedIn rather than on APSense for each accomplished objective, so get to the point and be a bit more blunt with how you chose your ad objectives by choosing The suitabale APSense Advirtising for you.

Based on the objective you chose, you’ll be given more different ad types to attempt:

Sponsored Content

Think of this as a promoted post. You’re promoting an article or post from your company page that appears in the APSense feed.

These ads do have the highest CPC on average so proceed with caution and make sure the content you’re promoting is well thought out.

Text Ads

These are the tiny little ads you may or may not notice on the  sides rail of a APSense feed.

Aside from the right column, these ads may appear underneath the “People You May Know” section. This is where text content can really make or break your ad conversions.

Test a few different strategies but really get to the point with these ads.

Sponsored InMail

This is a super fun way to spam someone’s APSense inbox. But, when done properly, it can actually convert higher than any of the other APSense ad options.

Because these ads need to come from a personal profile versus a branded business page, people feel less like they are being sold and more like they can actually communicate with a representative of the business.

Just please don’t copy and paste templates to me or any of your demographic. Make sure and make each InMail personal.

Video Ads

A bit self-explanatory here, but APSense video ads help promote your videos to your ideal target market. You should be creating a ton of video content.

Test various videos to see which type of video (topic, length, real life/animation) gives you the most conversions.

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