AN APPROACH Social Network Adviser to perform APSense Business Social Networking:

"The Corporate Social The network understands a strong social dimension and places employees at the heart of the process. It enables them to collaborate, promote exchanges, improve the circulation of information, share knowledge and knowledge, and even innovate by creating networks of experts ... "

• Promote a social network
• Panorama of evaluation methods
• The main valuation methods used can be divided into three approaches (the first two considered traditional, the third described as new):

• The comparable approach;
• Discounted cash flow approach;
• The optional approach (in reference to real options).

1. Identify your target

This is one of the first questions that must be asked by the company engaged in the process of creating a Corporate Social Network. "This phase is particularly essential for multinational groups because it induces the different issues and technical solutions to be considered to ensure its success" says Renaud Cornu-Lemieux.

Populations: Who is CSR aimed at? Does it cover all employees? Managers, operators ... Are these populations fixed? Nomads? Do they have access to a computer? So many questions that make it possible to define whether the company must make available computer equipment to access the CSR but also to know if the means of connection to the Internet are the same from one site to another, which does not is not always the case according to the countries and their regions.

Language: Will English be the only language of sharing or will the platform be multilingual? The company must take into account that according to the populations, the level of language proficiency is totally disparate. In this case, other sharing methods such as video will have to be considered to meet the CSR philosophy.

The cultural dimension: difference between men and women depending on the country, age of employees, relationship to hierarchy, confidence in the Internet, sense of belonging to the company, Turnover, ... are all elements to be measured before deployment.

2. Adapt technical solutions

Depending on the results obtained in the first phase, the company must adopt the technical solutions to meet the needs of users as closely as possible. To ensure dissemination to the the greatest number and to allow optimal interaction between the user and the CSR, the tool must contain the following elements: dynamic displays (PLV), an information management service (Digital Asset Management) ), a data management service (Post-production), an advanced search engine, a platform of spoken texts and distributed in the form of video and a terminal or simple computer station to ensure the dissemination and sharing of information.

 

3. Test before deploying

As part of a "downward" deployment, the company must first implement a POC (Proof of Concept) which is to define the principles of implementation and verify that the solutions are the right ones. For this, a pilot site and a test phase with local coordinators are necessary. It will validate the strategic alignment of the tool but also share best practices throughout the company. "These testers must participate in the definition of the changed policy because of they will be good ambassadors for the corporate social network in the deployment phase," explains Renaud Cornu-Lemieux.

 

4. Rely on relays

The deployment itself can be done in several waves, either in units or by grouping entities. During this deployment, it is recommended that companies rely on relays, either employee already connected to the network or those who participated in the testing phase (ambassadors or sponsors). The new generations are also good assets for the appropriation of CSR.

 

5. Make the tool attractive

At the launch of the CSR, several means, from the competition to the trip to win through distributions of goodies or seats for sports or cultural events, are to use.

To develop its use, other levers can be activated as an HR application for holiday monitoring, a weekly work schedule, business information consultations ... "It is essential to associate the key services that manage the business. The human beings in the company such as HR, communication, the CIO ... They must be active or even initiators "says Renaud Cornu-Lemieux.

Finally, make the CSR attractive, can go through the integration of external applications such as Weather, traffic, the stock market, or the sharing of good plans ...

 

6. Accompany change

Accompaniment, target training, documentation and communication around this CSR are among the actions to be undertaken. Integrating them into a global plan linked to the services concerned is essential. Especially in the context of a multinational company where cultural differences and local ecosystems are to be taken into account. This change management plan can not be uniform.

 

7. Anticipate the extension of the network

The new factory and or new employees, Internet connections or additional IT tools are also important elements to remember in the CSR deployment strategy. "Setting up a Corporate Social Network means having a long-term vision to ensure its success" concludes Renaud Cornu-Lemieux.

insight is very detailed. The statistics tab, from the company's page, proposes to visualize the scope of the page, the number of fan reactions, the comments ... Demographic statistics on the visitors are also available.

the statistical tool gives you a quick idea of ​​the visibility and commitment of your tweets. To go further, we can go through third-party applications.

The professional social the network provides statistics on the performance and audience of the business page.