7 Features of Magento That Make it Perfect for B2B eCommerce

This article aims at the most valuable features which, Magento hosts for facilitating seamless B2B eCommerce

Gone are the days when B2B customers used to mould their needs and business processes as per availability of the products. The world of marketing has taken drastic shifts and has become consumer-centric compared to product-centric. Adhering the same, B2B eCommerce have redefined their way of operations and majorly focus on personalisation and user experience. Thus, B2B online merchants have started laying core focus on using powerful eCommerce platforms for their online store development. This, in turn, has geared up the demand for Magento in the field B2B eCommerce development.

Complex Pricing

Manufacturing and wholesale companies mostly opt for advanced and complex pricing including group and individual discounts, location-oriented and sales-volume based prices. These sellers are quite flexible about pricing and mostly prefer to take advantage on the proposition as much as possible.

Customer Segmentation and Login

The individual prices are mostly ensured along the compulsory login process for users and customers and thus, this specific functionality is inevitable for the B2B industry. Furthermore, customer segmentation can refer to additional services availability, specific shipping terms, priority and order processing.

Re-ordering

Most of the wholesale purchasers transact as loyal customers and are likely to purchase similar sets of items. Thus, they mostly prefer to take utmost benefit of the subscription and other areas of functionality as well.

Search and Navigation

Fine-quality search and navigation facilities are essential for both B2C and B2B segments. Thus, Magento helps them to offer all types of necessary opportunities for making the process straightforward and intuitive as much as possible.

Multiple Sales Representatives

While considering B2B eCommerce, transactions mostly take place in bulk. The huge number of sales are combined with personalised approach to each of the customers and are needed to be fulfilled by the multiple sales representatives. These account managers are playing different roles and can access permissions which are needed for regulation by the complementary backend functionality.

Multiple Screens and Devices

B2B sellers can operate multiple eCommerce units and follow the best industrial practices seamlessly. Thus, the Magento stores are mobile-friendly and mostly look great across different types of devices with its responsive templates.

Order Approval

While considering the task of price and inventory management, some B2B  merchants need to approve the orders manually before processing the deal. This phenomenon is extremely popular in retail stores as they involve an overwhelming number of transactions which, are to be inspected. Thus, with consideration of this essential B2B eCommerce functionality, Magento hosts high-end features to ensure a speedy and easy order approval process.

The number of B2B online transactions is increasing to a huge extent, thereby allowing businesses to attain more revenue. Thus, team up with leading Magento eCommerce developers to develop, operate, monitor and upgrade revenue-driven online stores for your B2B online store and gain competitive edge.

Jonathan Paul Is one of the most skilled Magento eCommerce developers who is a tech geek, innovator and passionate writer, love to write numerous industry-specific writeups.