5 Things To Do To Win Traffic For Your Age-old Website

This article will help businesses know some of the effective web development tricks to apply to their traditional websites that are built long before to help it draw traffic like before.

If you own an age-old customary website and facing the challenges to raise the website traffic, then it’s probably because your website is not up-to-date with the SEO (search engine optimisation) aspects trending today. To make a website good for SEO, no matter how old or new the site is, you need to emphasise on the various informative and interactive sections of the website interesting to the search engines. That helps the website to scale up the visibility of websites While every modern day websites are inevitably built with inherent features or functionalities that are favourable for SEO, for every traditionally built software, here are the key things you need to do.

Having a resources page

While all love a little bit of flattery, that is a great way in websites to make the website visitors feel special. Create a webpage separately that will be dedicated to them and shower some praises for the company. For instance, a ‘Thank You’ page at the end of service checkout or email or signup process or a Favourite’s product page which will sum up the presentation of all trademark or best products.

Trust Symbols

Badges or graphical elements in the website that depict the reliability or authenticity of the websites are essential to pull traffic because they act as trust symbols. If the designs or website structure is not much attractive to the visitors for which they mostly bounce away, then incorporating the security symbols, trust badges, testimonials and certification emblems will showcase the goodwill of the website and raise the visitors.

Focus on mobile responsiveness

If you are truly interested in driving traffic, then make sure to optimise your site for mobile friendliness. You can use proven tools like Google’s Page Insights to check the friendliness of a website with all kinds of mobile screen resolutions.

Integrating the social media

These days social media plays a vital role in raising the traffic reach of a website because they pull audiences from those mass platforms.  So if your age-old website is missing a gateway for the visitors to land on different social pages, then with the help of an adept programmer apply the code that will integrate social media share buttons on any section of the site.  

Virtual Chat

Nowadays, people mostly favour having a quick online interaction with the company if they have any query while dealing with or understanding the services. Even if they did not like to start chatting always, the existence of the option of the virtual chat gives them a kind of relief that in case of difficulties, there’s virtual assistant help them.

While these steps more or less mean revamping or remodelling your functioning of a website, you will definitely be needing the assistance of some expert web developers with adeptness in whichever PHP framework your site is built it.  

Jonathan Paul is a tech enthusiast and expert Laravel developer in Australia with more than 6 years of experience at PHPProgrammers, a leading web development company helping small and medium businesses to escalate their digital presence with fail-proof web solutions.