Why I Teach People that Duplication is a Myth
Well, because it is. Myth or a lie, told to you on purpose or because whoever
told you believes it, doesn't matter. What matters is that you let it go and STOP
"trying" to do something that is virtually impossible.
Let's be honest folks ... people simply are NOT duplicatible. We are each unique.
Frankly, I may want to duplicate the success of Donald Trump, but I would never
be able to duplicate Donald Trump. There is only one Donald Trump. He has his
own unique way of being... if duplication is the answer, please tell me this - who
are the successful guys "duplicating"?
Trust me on this. Better yet, consider what I am saying, and trust your instincts
- your intuition. Anyone making any money on the internet or off, does not
DUPLICATE, they DELEGATE. And there is a huge difference. What separates the
successful from the not so successful is primarily that! You know you've made it
when others are "trying" to duplicate you.
OK... systems are somewhat duplicatible. We all hear about the McDonalds
analogy, and what I am asking you to do is to seriously think about that analogy.
The product may be the same, the store may be the same - but do you think that
some franchises are more successful than others? I'd bet my bottom dollar there
are differences. Franchise Owner ABC can produce the same product in a store
of the same design, within a similar demographic as Franchise Owner XYZ, and
make double the money. Why?
Because we are all unique. The Science of Getting Rich teaches us not to do
certain things (duplicating), but to do things in a certain way (creating). You and
I can do the same things, but we will not do them in exactly the same way... once
we learn to do those things "in the certain way", we will see success - with scientific
certainty. So please, if you or your company uses the McDonalds analogy to prove
that duplication works... don't.
I'm a graduate of the Mentors in Motion Live Seminar training for network
marketers created and delivered by network marketing multi-millionaire Val Smyth.
When I first heard Val teach the duplication myth, I was astounded, absolutely
blown away. But when I thought about it, and when I stopped saying, thinking,
teaching duplication - and started saying thinking and teaching creativity,
individuality, honesty, integrity, masterminding... it was so obvious!
Duplication is just one of the myths our network marketing uplines teach and
have taught us. Keep your eye here for more myth busting in future articles!
12 people like it
Comments (20)
Warren Contreras
14
Old Retired Guy
In a perfect world where everyone had an equal drive to succeed, this delegation thing might just work. However, my experience over the last 10 years earning online has taught me that simply doesn't exist and if you want your referrals to get referrals of their own (the whole point of exponential growth) you had better give them a system they can EASILY duplicate, with step-by-step instructions and they better be so easy they don't even need to think, let alone become creative. Then at least you
Daniel Villalon
5
Network Marketer
you can duplicate your money. but you can't duplicate yourself. And in many cases, you can't duplicate a system, because you need to adapt the system on your needs.
Tony P.
7
Marketing
I agree so much with this logic. I will not believe that someone can wake up on a certain morning, never had any experience with Internet marketing, pays $37.00 for a program and in 10 days he is making enough money to make him happy forever. Sorry...nature doesn't work like this. If it did we all wouldn't be here...on this site.
Dawie Bezuidenhout
11
Systems Engineer I.T.
Karen thanks for this one. Although this post is more than 3 years old, it still applies today. Individualism goes a long way and by adding integrity, honesty and unique content to that = a formula too success.
Oleg Spiridonov
7
&&&
Thanks for the interesting story
Pierce Meyers
6
Network Marketer
The key to duplication is to have a continual flow of new users/people to continue the process. What most marketers fail to do and is why they themselves fail is because they do not build a network team based around there promotion of themselves. Most will market the same page, advertise the same program and not sell themselves. Each guru out there sold themselves to build a thousand fold team that will follow them into any duplicabile system they chose.
Any good networker can sell themselve
Karen Weir
9
Local Internet Advertising Consultant
Hi Rio,
I agree with you. Where I disagree is with the term duplicate. To duplicate is to produce the exact same thing. So even systems cannot be completely duplicatable - and if they are they are ineffective. We need to put ourselves into our work. If your system does not have the flexibility to allow for individual creativity, what you have is a clone system that does nothing to showcase YOU... and YOU are the most important aspect of YOUR business.
What I believe in is delegation i
Rio Guzman
6
Writer
Hi Karen!
Nice blog! I agree that we can't be duplicated. But the system can and should be duplicable so that it can be put in practice immediately. Example, if my system is to send out emails.it is duplicable; you too can send out emails. That doesn't mean that your email will have the same effect that mine will; that is, the result is what is not duplicable and where good marketing comes into effect. Anyway, nice point.
Karen Weir
9
Local Internet Advertising Consultant
Hi Eva, thanks for your comments!
I agree that new people need to be given step by step instructions. I think though that we do them a dis-service if we don't encourage them and support them in developing their own creativity and their own marketing style. In my mind this is what true mentoring is - it is not telling people what to do, but giving them a model from which to build. It is truly critical to success to first of all develop yourself, and secondly BE yourself. ~ JMHO ~
Eva Denes
3
I totally agree with you, Karen.
I've never been able to duplicate what my upline was doing. Even if we were talking about the same product, I could not approach people the way he did, I did have to work out MY way of doing the business. Of course, I used tools offered by the company, but I could only say what felt comfortable to me.
However, I had to learn that some people, especially at the beginning, appreciate being told what to do and how to do it exactly.
Eric Smith
7
Online Professional
I guess its all in the the wording... Duplication and Delegation have basically the same meaning IMO...
I agree that a duplicatable system MUST be flexible... We need to be able adapt our approaches to suit our individual personalities. But the delivery method another person uses is not what is duplicatable - We are human, not robots. Its the EFFORT that is duplicated.
I'm sure you have heard the quote...
"I'd rather have $1 from the efforts of 100 people than $100 for 100 hours on m
Karen Weir
9
Local Internet Advertising Consultant
Many companies will teach their people not to deviate from the "duplicatable" system. They teach not to "reinvent" the wheel. Follow the system and the scripts ... it is the one of the reasons so many who work diligently in their business fail.
I understand what you are saying, and I agree (sorry!!). The fellow with the supermarket is DELEGATING those duties out. He's not asking his employees to DUPLICATE what he is doing. Delegation beats Duplication everytime.
JMHO ~ Karen ~
Eric Smith
7
Online Professional
I'll try not to let it happen too often ;o), but i agree with the majority of that.
My philosophy on duplication is slightly different.
If we look at the number "6" exact duplication would require two 3's to create this number. But its not impossible to make a 6 by using a different set of numbers. Either way - 6 can only exist because of 1,2,3,4,5.
Although duplication may "imply" making an exact replica it doesn't have to be the case. Thats why i choose to use the term "copycating".
Karen Weir
9
Local Internet Advertising Consultant
Hi Eric,
The word duplication implies making an exact replica. As human beings, that is impossible. A good system allows for individuality and creative expression. Especially in network marketing, the only thing that sets you apart from everyone else in your company, who are marketing the same product, using the same replicated websites etc, is YOU.
You say you believe in duplication, yet you have set yourself apart. You've CREATED your own web pages etc - you are selling you. No on
Eric Smith
7
Online Professional
I can see your point.
I guess i'm one of those people who does believe in duplication.
Burke Hedges in his Book Copycat Marketing 101 states - "...The key to building a large, profitable franchise and to building a large, progitable Network Marketing Distributorship is the same - you need to take advantage of your god-given ability as a master copycater...., he goes on to say.... The only difference is, with Network Marketing you'll copycat a franchise-type concept that creates true wealt
Frank McFadden
3
Frank
Very interesting concept Karen.
Thanks
Frank
Koli Bandyopadhyay
7
Free Training on promoting your business using our
Nice Post.
thanks
Rana
Karen Weir
9
Local Internet Advertising Consultant
I agree with you Tom, and I disagree. I agree that you need to deliver a product that truly works - and you need to be passionate about it. You need to be a product of your product.
Where I disagree is that there is a key to duplication. Duplication is a myth - period. To duplicate is to exactly replicate and it cannot be done as long as humans are involved. The real key is in developing YOURSELF. Your mindset, your belief, your skill set - these are the things that need to be developed
Tom Sparrow
3
The KEY to duplication is to have a product that people NEED! That is why I am in nutrition. If I can offer a product that truly works, saves people money, helps them to feel better everyday, then TRUE VALUE is there! The problem with most companies out there today in nutrition is it is ALL based on HYPE rather than real value to the end user! I think once you look here, you will know why after 17 years full time in MLM, I choose Eniva over ALL other companies I reasearched and have not deviated